The Australian Rugby Union has joined the JULeye campaign in event partnership for the Bledisloe Cup on 26 July in Sydney. There will be a team of volunteers from Clayton Utz and Macquarie Bank roving around ANZ Stadium to spread the word about JULeye and sell special edition eye tattoos.
Australian – green/gold – and New Zealand – black/white – eye tattoos will be sold outside the stadium in lead up to the game. Avid rugby supporters will be able to badge their support for their chosen team by wearing a patriotic eye tattoo for the Wallabies or the All Blacks.
A new campaign launched by the ARU has seen Dr Mark Loane, ophthalmologist and ex-Wallabies Captain, named as the 70s Ambassador for the Built by Rugby – forged in union campaign. Sydney will host the Bledisloe Cup Test for the first time in three years – and tickets to the blockbuster on 26 July are now on sale to the general public through Ticketek.